SEO in smaller non-English speaking markets

What is the SEO in the smaller markets? The direct answer to what smaller markets present is that it is somewhat easier to rank a site, updates hit less,...

Navigating Google’s Frequent Algorithm Updates

Google’s frequent algorithm updates have been rolling out in quick succession since August. Some in the SEO community...

Are We Worried About The Wrong User Metrics?

Since E-A-T and E-E-A-T have become such a big deal for SEOs, there have been a lot of...

Google’s “Magazine Rack Update” Benefits Big Brands, Punishes You

Repost after edits, written by Sean Kaye, originally published on X. Google has a "big publisher" problem, and I...

Navigating the Future: The Pervasive Influence of AI on SEO Dynamics

Introduction Evolution of SEO and its importance in digital marketing Search Engine Optimization (SEO) has undergone a transformative journey since...

Partial Match Domain Names Don’t Give A Rankings Boost

Search Advocate John Mueller was asked if TLDs matter in regards to ranking in the search engines, we got his answer and more questions as well.

Google: Deep Subfolders In URLs Doesn’t Matter For SEO

Google's John Mueller stated on Twitter that deep subfolders in URLs do not matter for SEO, however, testing shows that is not always the case for some websites.

Google: PDF File Content Is Not Indexed

Google's John Mueller dropped a proverbial dime on how the search engine deals with PDF files and the content in them. Actually, he didn't, but some might claim he did so let's get ahead of it.

Google Tightens Standards For Google Business Profile Maps

New Google Business Profile map users are now limited to what they can do with maps for a period of 7 days after creating or taking over a GBP map.

Google Bringing Core Web Vitals to Desktop

Google is bringing the page experience update to their desktop search results, but does Core Web Vitals even matter for the purposes of rankings? We tested it and here are the results of our core web vitals ranking factor analysis.

Google Doesn’t Have Notion of Toxic Links

Google's John Mueller playing wordsmith games with a Twitter user leads to misinterpretations and false claims that Google doesn't grade backlinks because they don't use the term toxic.