Google: PDF File Content Is Not Indexed
Google's John Mueller dropped a proverbial dime on how the search engine deals with PDF files and the content in them. Actually, he didn't, but some might claim he did so let's get ahead of it.
Google Tightens Standards For Google Business Profile Maps
New Google Business Profile map users are now limited to what they can do with maps for a period of 7 days after creating or taking over a GBP map.
Google Bringing Core Web Vitals to Desktop
Google is bringing the page experience update to their desktop search results, but does Core Web Vitals even matter for the purposes of rankings? We tested it and here are the results of our core web vitals ranking factor analysis.
Google Doesn’t Have Notion of Toxic Links
Google's John Mueller playing wordsmith games with a Twitter user leads to misinterpretations and false claims that Google doesn't grade backlinks because they don't use the term toxic.
Google Can Soft 404 Out of Stock Products
Google spokespeople say that product counts shouldn't matter for search, however, users are reporting a different behavior
Google Testing New Look for Visual Stories
Google Web Stories can potentially bring a lot of traffic to the sites lucky enough to be included in the SERP page element, and Google likes to test new looks.
