Welcome to a deep dive into the latest SEO trends and tools with Digitaleer, who breaks down everything you need to know in this comprehensive episode of SEO This Week Episode 23 2025. From the evolving role of AI in SEO to practical localization tactics, new indexing opportunities, and exciting AI-powered tools, this article captures the essence of his expert insights and actionable advice.
Maximizing Your Press Release Impact with Multi-Platform Promotion
Simply issuing a press release isn’t enough anymore. Visibility across multiple platforms is essential to amplify your message. Enter Magic PR, a service that transforms your press release into a powerful media experience. Your story gets distributed to top-tier outlets like Yahoo Finance, Bloomberg, and Business Insider, while being SEO optimized for better search rankings.
But Magic PR goes further by converting your press release into a podcast distributed on 25 platforms including Spotify, Apple Podcasts, and SoundCloud. Additionally, social media content is created for Facebook, X (formerly Twitter), and Instagram. They even produce a video press release for YouTube and other media sites—capitalizing on the fact that video drives over 80% higher engagement. Short-form content such as YouTube Shorts and Instagram Reels are also crafted to help your story go viral.
“At Magic PR, we don’t just publish, we amplify. Get your press release seen, heard, and shared everywhere.”
Get Expert SEO Help with Personalized Consulting
For those looking for hands-on SEO guidance, Digitaleer offers personalized consulting at digitalair.com. Sessions are $200 an hour, conducted via Zoom, and come with AI-generated summaries and recordings. Whether you want to discuss link building, content optimization, technical SEO, schema implementation, or agency expansion, this consulting service provides a third-party perspective and valuable problem-solving support.
This flexible approach is ideal for business owners managing their own SEO or agencies seeking a fresh set of eyes on tricky issues. As Digitaleer notes, “You’re not out all by yourself dealing with this madness, and you have someone to bounce your ideas off of.”
Google Now Indexes Instagram Content: What This Means for SEO
A game-changing update is that Google has started indexing Instagram posts. If you’re already producing short video content for YouTube Shorts, TikTok, or Facebook Reels, Instagram should be part of your strategy too. You can repurpose the same video across these platforms to maximize reach.
From an SEO perspective, this opens new opportunities for visibility and link building. However, Instagram still needs to improve how easily users can be driven from the platform to your website to fully capitalize on this.
The AI Content Debate: Growth, Quality, and Bias
Recent data shows that 5% of websites using AI content grew faster than competitors, and 14% of marketers believe AI content is higher quality. Interestingly, while many say they prefer human-written content, controlled tests reveal that AI-generated content is often rated as better quality.
Digitaleer advises using this data to support your SEO proposals—whether justifying AI adoption or explaining why you prefer human content. Even a modest 5% traffic growth advantage from AI content is significant.
However, there are concerns about bias in AI-powered search results. Google appears to rely heavily on sources like Reddit, Quora, and YouTube transcripts, reducing weight on traditionally authoritative sites like Wikipedia or medical institutions such as Mayo Clinic and Cleveland Clinic. This overreliance on community-generated content for critical topics like health is problematic and needs addressing.
On the AI search engine front, alternatives like Perplexity.ai offer promising research tools that depend less on Wikipedia and incorporate video content effectively.
Localization That Works: Beyond Simple Translation
Localization is more than just translating your website into another language. To truly connect with different markets, you must incorporate local idioms, cultural references, and visuals that resonate with the target audience.
For example, Spanish content tailored for Spain should differ from content aimed at Mexico, and Portuguese content for Portugal should not be mistaken for Spanish. Even within a single country like the U.S., referencing local neighborhoods or terminology (e.g., “truck accident” vs. “big box accident”) can improve relevance and conversion.
This approach, called transcreation, blends translation with emotional intent to create a more authentic experience. While traffic improvements might not be dramatic immediately, the quality of engagement and user understanding increases substantially.
Understanding Keyword Stuffing in Embedding Optimization
A fascinating insight comes from a tool by Dejan.ai that visualizes embedding optimization, essentially showing that what many call keyword stuffing is still a factor in relevance. John Mueller’s stance aligns with this: adding keywords, entities, or related terms (LSI, TFIDF) to content helps improve its cosine similarity to the query.
However, this must be balanced with readability. While keyword density remains relevant, excessive stuffing creates poor user experiences and is not recommended.
Digitaleer demonstrates this with the example of the acronym “GEO” (generative engine optimization), showing how adding keywords increases cosine similarity but harms naturalness. Google’s systems are sophisticated enough to understand lists and context, so smart keyword usage wins.
Leveraging AI with Query Fan-Out Models and Nova
Query fan-out models, a concept from Dejan.ai, help search engines retrieve and rank content better by breaking down queries into related subtopics (fraggles). This approach powers features like People Also Ask, FAQs, and AI overviews in search results.
Digitaleer shows how AI tools like Nova can simplify this complex concept by generating easy-to-understand explanations and even writing detailed articles based on fan-out data. This allows SEO professionals to create smarter content tailored to how search engines interpret queries.
News SEO: Staying Ahead in Information Publishing
For publishers relying on advertising revenue, staying current with news SEO is crucial. Digitaleer recommends following experts in news SEO who are on the front lines of information publishing and monetization. These strategies ensure your content remains visible and profitable in a competitive landscape.
Long-Term vs. Short-Term SEO: Strategy and Tactics
SEO efforts must balance long-term strategic goals with short-term tactical actions. The ultimate goal for most small businesses is increased leads and sales. Tactics are the specific SEO actions taken to achieve this.
Digitaleer advocates for agile project management and sprint-based approaches but warns against selling SEO merely as discrete tactics. Instead, the focus should be on delivering strategic results and owning the process to get there.
SEO Questions: Contextual Links in Text vs. Buttons
A common SEO question is whether internal contextual links within text carry more value than links embedded in buttons. According to accessibility standards (ARIA), buttons contain anchor text and titles similar to text links. However, testing suggests that in-content links carry more SEO weight than site-wide navigation links, headers, or footers.
Digitaleer recommends further testing but suspects that text links within content pages likely provide more value than buttons, especially those in global navigation.
Why New Pages Rank Then Disappear Quickly
It’s not unusual for new pages to rank highly for low-competition keywords for a brief period before disappearing. This can be caused by indexing quirks or insufficient backlink support. Pages might be tested by Google for about 90 days, and without proper backlinks, they may drop out of the index.
Often, supplemental keywords that are underrepresented in the content cause ranking fluctuations. The solution is to create comprehensive content that addresses multiple related queries and promote it actively. If pages never stabilize, the domain itself might be problematic and could require starting fresh.
Practical Tools to Boost Your SEO Workflow
- Content Planner Sheet: A manual method to build topical maps by analyzing search results yourself rather than relying solely on AI. This helps create more targeted and effective content plans.
- Minimax.io: An AI-powered platform that creates websites and dashboards automatically. The agent feature builds useful interactive widgets, such as geo-supporting content pages, which can improve local SEO relevance and user engagement.
- Local SEO Content Spreadsheet by Darren Perky: A free tool to generate hundreds of local SEO pages quickly using bulk content creation methods. Though the associated video is lengthy, the tool is highly useful and worth exploring.
Final Thoughts
Digitaleer’s SEO consulting service remains available for those who want expert guidance without the commitment of monthly retainers. Whether you’re troubleshooting technical SEO, link building, schema, or content strategy, having a trusted expert to turn to can save time and improve results.
With SEO evolving rapidly—especially with AI-powered tools and new indexing opportunities—staying informed and adaptable is key. Use these insights and tools to sharpen your SEO game and drive meaningful growth.
Until next time, keep optimizing and stay ahead in the SEO game!
