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Navigating Google’s Frequent Algorithm Updates
Google’s frequent algorithm updates have been rolling out in quick succession since August. Some in the SEO community are understandably feeling concerned. As we...
Are We Worried About The Wrong User Metrics?
Since E-A-T and E-E-A-T have become such a big deal for SEOs, there have been a lot of discussions in certain circles about optimizing...
Google’s “Magazine Rack Update” Benefits Big Brands, Punishes You
Repost after edits, written by Sean Kaye, originally published on X.
Google has a "big publisher" problem, and I think, based on what I've seen...
Navigating the Future: The Pervasive Influence of AI on SEO Dynamics
Introduction
Evolution of SEO and its importance in digital marketing
Search Engine Optimization (SEO) has undergone a transformative journey since its inception. Initially seen as a...
How to Prepare for Google’s Search Generative Experience (SGE): Navigating the Future of SEO
Introduction
The digital age is characterized by constant evolution, and search engine optimization (SEO) is no exception. As we stand on the precipice of...
Partial Match Domain Names Don’t Give A Rankings Boost
Search Advocate John Mueller was asked if TLDs matter in regards to ranking in the search engines, we got his answer and more questions as well.