Exclusive Content
John Mueller Says Update the Dates On Your Content
Is changing the date enough for pages in markets where freshness is important? Or do you need to completely rewrite content?
Google: Internal Link Placement Doesn’t Matter But Is Measured Differently
Google's John Mueller was asked if the placement of internal links on a side mattered from location to location, answers are contradictory from other statements.
Google Business Profiles Showing Service Areas
Google Business Profiles show the areas served even if the business has a location set with their address, but does that feature help you rank in all of those areas?
Google: Deep Subfolders In URLs Doesn’t Matter For SEO
Google's John Mueller stated on Twitter that deep subfolders in URLs do not matter for SEO, however, testing shows that is not always the case for some websites.
Google: 302’s Don’t Work In Reverse
Google's John Mueller explains that 302 redirects don't work in reverse and won't transfer link power from the redirect target back to the original URL.
Google: PDF File Content Is Not Indexed
Google's John Mueller dropped a proverbial dime on how the search engine deals with PDF files and the content in them. Actually, he didn't, but some might claim he did so let's get ahead of it.