Clint Butler

Google is bringing the page experience update to their desktop search results, but does Core Web Vitals even matter for the purposes of rankings? We tested it and here are the results of our core web vitals ranking factor analysis.

Google's John Mueller was asked if links on pages that were deindexed counted for ranking consideration of a page, we have his answer and proof he's wrong.

As one of the more controversial topics in the industry, are nofollow links a Google ranking factor, there is no shortage of opinions on the topic, but not much published testing.

Google's John Mueller playing wordsmith games with a Twitter user leads to misinterpretations and false claims that Google doesn't grade backlinks because they don't use the term toxic.

Microsoft announces WordPress plugin for business owners to easier leverage IndexNow supported by Bing and Yandex.

Google spokespeople say that product counts shouldn't matter for search, however, users are reporting a different behavior