Exclusive Content
Google: 302’s Don’t Work In Reverse
Google's John Mueller explains that 302 redirects don't work in reverse and won't transfer link power from the redirect target back to the original URL.
Google: PDF File Content Is Not Indexed
Google's John Mueller dropped a proverbial dime on how the search engine deals with PDF files and the content in them. Actually, he didn't, but some might claim he did so let's get ahead of it.
Will Adding Fluff to Boost Word Count Hurt Your Google Rankings?
Word count has been a common target for SEO teams to measure competition levels and match, however, is adding that fluff actually hurting your rankings?
Google Tightens Standards For Google Business Profile Maps
New Google Business Profile map users are now limited to what they can do with maps for a period of 7 days after creating or taking over a GBP map.
Google Bringing Core Web Vitals to Desktop
Google is bringing the page experience update to their desktop search results, but does Core Web Vitals even matter for the purposes of rankings? We tested it and here are the results of our core web vitals ranking factor analysis.
Google: Links Have To Be On Indexed Pages To Be Counted
Google's John Mueller was asked if links on pages that were deindexed counted for ranking consideration of a page, we have his answer and proof he's wrong.